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The headphone market “sounds” like a big opportunity

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I’ve never seen so many headphones in my life!

Walking the aisles of CES, it seemed you could not turn a corner without seeing headphones. Different colors, shapes, and sizes…you name it, CES had it.  In fact, combing through the CES Daily magazine, I counted 14 ads for headphones from Monster, Sennheiser, Spider, Koss, Soul, and 9 others.

Big headphones are back in style, but these are the same ones we remember from the 1970s and 1980s. These pieces of headgear are packed with the latest innovations in audio. From 2.4GHz wireless connectivity from CES Innovations award winner Sennheiser to Koss Touch Control (KTC) which allows you to shuffle songs and adjust volume via a switch.

Even artists like Dr. Dre, Ludacris, and 50 Cent are in the headphone mix with their Beats by Dre, Soul by Ludacris, and SMS by 50 brands respectively. 50 Cent used CES to unleash his latest wireless Sync by 50 model. You have to wonder, with the number of players in the market, and the backing of artists like Dr. Dre, Ludacris, 50 Cent and others, if we are only at the beginning of what could be a huge market.

Think about the potential with technology like the cloud based music and Siri.  Could you imagine wireless headphones that connect via 4G to Apple iCloud, Amazon Music, Pandora or Spotify?  How about eliminating the need to use valuable storage space on your smartphone for music, and embed flash memory into the headphone itself? What if you could use voice recognition like Siri to command what songs to play?

There are rumors of an Apple TV, but what about Apple headphones? They already made white earbuds a cultural icon…What about big bulky white headphones with a connection to iCloud built in? iPhones obviously doesn’t work as a product name, but you know they could come up with something. Okay, it’s a HUGE stretch, but what isn’t is the fact that headphones are cool again, and will only get better.

Audiophiles – what more would you like to see in headgear?

Related blogs from CES, or visit Seagate.com/CES for even more.


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